When blogs or newspapers cover Wonga, or someone spots our TV ad for the first time and tweets about it, it’s rare that our typical APR doesn’t get mentioned. Indeed, it’s often the main talking point and people who don’t understand how the equation works (which is most of us), can leap to some scary conclusions. After all, we’re trained to compare APR when assessing the value of credit, yet there are two major problems with using APR to gauge the cost of ultra short term loans. 

For starters it was a measure designed to compare rates of charge on an annual basis, for traditional loans of a year or more. Yet the credit market has changed and when it’s applied to very short term loans such as a Wonga cash advance, it grossly distorts the actual interest charged - by not only multiplying, but also compounding it many times over. Take a Wonga loan of a week - actual interest charged is around the 7% mark, yet the official APR is over 2,000%. It’s so distorting that the APR number keeps going up as our loans becomes shorter and therefore cheaper - doing the exact opposite of what you’d expect a value comparison tool to do. 

It’s a view that was supported by the OFT when they published an interim report on short term credit, saying: “Consumers appear to find the inclusion of the total repayment amount more helpful than an APR in understanding the cost of short-term credit. This may be due to the information distortion which results when an APR is applied to low sums over short periods.” 

Secondly, APR applies to some credit products, such as short term personal loans and credit cards, yet other ways of charging for emergency cash are exempt, namely extortionate overdraft fees being used by UK banks. Which is where the headline for this post comes in… Yep, it does say two million percent.

An amazing story from the Observer tells of an Alliance & Leicester customer being charged £80 for going 15p overdrawn for eleven days, which equates to actual interest of more than 50,000% and a theoretical APR in the millions. So while we don’t believe APR is a helpful measure for consumers - certainly not based on our own customers’ feedback - the actual charges being made by High Street banks are the truly eye-watering numbers of the financial world. Yet they don’t affect everyone and can usually only be found in the small print, so they frequently go unnoticed.

Whatever you think of Wonga’s typical APR, we clearly and transparently calculate the cost of our tailored loans up-front and, to give you a quick example, the unfortunate bank customer in the story could have borrowed £150 from us over the same 11-day period and paid £22.37 in interest & fees. That’s roughly three-and-a-half times less the cost of bank’s charges, to borrow 1,000 times the amount of money!

Sure it’s an extreme example, but British banks are charging up to £20 per day on unauthorised overdrafts and only the fact they won a recent court battle, plus there is no headline-grabbing APR to calculate, means they keep getting away with it. It’s estimated UK banks made more than £2 billion from these charges last year alone, meaning it’s a huge source of revenue they will keep fighting to protect.

Here at Wonga we strive to make our service better and our customers even happier every day. Sounds like classic business rhetoric? Well, we back our claims up with actions and that is one of the things that makes us different from traditional lenders.

If you haven’t yet noticed, our latest improvement to the UK’s fastest and most flexible loan service, is to provide Wonga customers with even more flexibility.

Customers and first-time applicants can now tailor their cash advances to exactly meet their needs. That was always the case of course, but there were some small restrictions and we don’t like restrictions when they aren’t serving a good purpose! For example, you had to take a loan for at least five days and the smallest cash advance we provided was £50.

Now you can decide exactly how much you want to borrow, from as little as £1! We also increased the upper limits you can apply for, to £400 for first time customers and up to £1,000 for trusted customers who use the  service responsibly. 

You can also now control the cost of your cash advance by picking the length of your loan from as little as one day! This way you only pay for the exact online loan you need - not something fixed that suits us!

As always, you can then manage your account online and even repay us early with no catches, should your circumstances change. It really is Money your way!

Wonga launches its first ever TV advert this week, with the aim of letting even more people know about our flexible, online cash advance service. If you haven’t yet caught it on the box, you can check it out right here.

The theme is Money Your Way, because Wonga is the only lender in the land that allows you to choose exactly how much cash you want to borrow and then decide when to repay us, which determines the cost.

You can initially apply for any amount up to £400 and repay us between one and thirty-one days later. You can even repay early and save - with no catches because we are all about short term cash, not keeping you in debt.

We provide an instant decision around the clock and can send money to your account within minutes of approval - it’s a bit like having your own bank!

We recently highlighted the crazy fees still being charged for unauthorised overdrafts by the high street banks, despite pressure from government and the OFT.

A recent article by ThisIsMoney has now exposed the latest ploy by Halifax Bank of Scotland to extract more cash from customers with approved overdrafts. The popular financial site explains:  

The new charges are £1 a day for each day in an arranged overdraft up to £2,500, £2 a day for arranged amounts over this and £5 a day for unarranged overdrafts.

Although those with large overdraft balances may benefit, this will seriously penalise customers with relatively small overdrafts who stay within their limit.

The fixed fees will replace interest charged and HBoS argues that it simplifies the cost of going overdrawn. While it may be simple, the move draws attention to the high cost of regularly using an overdraft with the banking giant, never mind if you stray over your limit! The flat daily fee for unauthorised borrowing is an eye-watering £5 per day.

One angry HBoS customer is quoted as saying:

‘This is treating all customers as stupid. The only reason they are changing [their charges] is to increase their fees and to reduce the amount of overdrafts. I currently pay a minimal amount per month as there is a largish credit balance on my account for two weeks and then a small overdraft for two weeks. How can this be justified and why do they not tell the truth?’

A flexible Wonga loan is an alternative worth considering if you need some extra money for a short period of time. You can decide exactly how much cash you want to borrow and for how many days, which also dictates the cost. Unlike a bank overdraft, which is open-ended and requires discipline to manage sensibly, a Wonga cash advance must be settled within a month, on a date of your choosing. This allows you to deal with an urgent and short-term cash flow problem, settle the debt quickly and then get on with life.

Payday loans have started to take off in the UK over the past year and the term payday loan, or payday advance is becoming a more familiar phrase, especially when searching for fast cash online.

A payday loan is a relatively small loan, usually of a few hundred pounds, which is taken until your next payday. You normally have to repay it with your next pay cheque, or over several paydays, regardless of when you apply. And you will normally be charged a pretty hefty fee per £100 borrowed - typically between £20 and £30.

It’s basically emergency cash and payday loans have their place. They are often cheaper than bank fees for unauthorised borrowing, for example, but Wonga provides a great alternative for urgent funds without a long-term commitment.

Compare the cost of a payday loan with a cash advance from Wonga.com

Wonga also provides short-term cash advances online, but in a much more flexible and speedy way. For starters, the entire process is online - no faxing, postage or call centres - and you can apply any time of day or night, 365 days a year. You will receive an instant answer on your screen and we even guarantee to send cash to approved applicants’ bank accounts within 60 minutes.

Our service is also much more flexible than a payday loan. Wonga allows you to choose exactly how much cash you want to borrow and the cost of our online loans is calculated for you, based on how many days you need it for. The shorter the loan, the lower the cost - it’s that simple.

Flexible cash advances from Wonga

You can see how our flexible pricing compares with a typical fixed fee for a payday loan over 30 days. In most cases a Wonga loan works out better value and you can even repay us early with no catches or fees to worry about.

Typical 2689% APR

(Find out why the APR is so big!)

As usual, it’s taken pressure from a regulator to make high street banks change their ways! As reported by the Times, the OFT has been calling for more transparency about charges, particularly for going over your bank overdraft limit. With a multitude of potential fees and some fixed charges running up to £20 per DAY, it’s about time they made it easier for people to work out the true cost of accessing emergency cash. Here’s an extract from the article…

Britain’s banks have today bowed to pressure from the Office of Fair Trading (OFT) and agreed to make their current account charges more transparent. They have also promised to make it easier for customers to switch from one bank to another.

Their decision follows publication of the OFT’s latest study into the £8 billion market, which highlighted three problem areas: lack of clarity over charges, difficulty in switching banks and concern over the way banks charged for unauthorised overdrafts. The OFT said the existing system did not work well for consumers.

To improve clarity over their charges banks have undertaken to provide an annual summary of the cost of their account for each customer. This is designed to help customers work out if they are getting value for money. Banks have also agreed to make charges prominent on monthly statements, provide average credit and debit balances, which will help consumers to assess the possible benefits of switching banks, and provide a range of illustrative overdraft charges for different scenarios.

Perhaps they should take a leaf out of Wonga’s book - we calculate the total cost to repay every time you apply for a loan online and there are no hidden catches to worry about. Indeed, our flexible loans are not only a simpler and crystal clear source of emergency cash, but often a lot cheaper too.

If you’re looking online for a fast cash advance, the chances are that you could do with some financial assistance in a flash - Wonga can help! That’s because we guarantee the breath-taking speed of our instant loan service.

There are loads of internet loan companies offering sameday cash, quick loans and ‘instant’ money for unforeseen expenses, but many wouldn’t know a fast loan if it zoomed up and stared them in the face.

Sadly, as with many other areas of life, fast cash advance services aren’t always what they’re cracked up to be and don’t deliver on the promises made up front. And what use is a fast cash loan when it’s not actually very fast? The answer’s not a lot when there’s something you need cash for right there and then!

Sameday can sometimes turn out to be several days, or you’ll need to wait until Monday. But Wonga guarantees to send cash to your bank within 60 minutes of your online application being approved (which only takes a second too). In fact, because we deliver on our promises, we’ll reduce your loan repayment by a tenner if we don’t live up to our usual standards.

Typical APR 2689%

In a rare break from running the world’s fastest and most flexible cash advance service, the Wonga team recently enjoyed a post-work picnic in the park. Activities included eating, drinking, rounders, cricket and a bit of footy. The sun didn’t quite shine, but a good time was had by all!

If you love Wonga’s flexible cash advance service and have a Facebook account, you could win a prize that will put a smile on your face more than once. Simply become a fan before the end of September 2009 and we could become your biggest fan for the rest of the year. 

The Sunday Times exposed the crazy overdraft charges still being extracted by UK banks this weekend. In a stinging article, the Thunderer showed just how disproportionate some banks’ fees are, with RBS singled out as having the harshest penalties for careless or desperate customers.

In one RBS case study, the charges for going only £30 over your overdraft limit for just three days add up to an eye watering £118! The Which? report referenced by the Times also showed:

Alliance & Leicester in second place in its overdraft charges league, with a total penalty of £90. Lloyds, part of the taxpayer-funded Lloyds Banking Group, will fine customers £42, while Barclays charges £22.

Compare this to a similar cash advance from Wonga… A short term loan of £30 taken over three days would be a much more palatable £6.40 in fees and interest. 

What’s more, you’ll know the full cost up front and won’t have to dig around in small print to work it out for yourself. Apply online and you’ll receive an instant decision, with the money transferred to approved applicants in under an hour.

So next time you’re close to your overdraft limit and considering breaking the rules, don’t pay through the nose for a small amount of cash - it’s just not worth it. Consider a short term cash advance from Wonga and save yourself the worry and the money.