Hi and welcome to the Wonga blog. What the hell is Wonga we hear you cry! Aside from an alternative term for cash, money, loot and readies, Wonga is the name of a ground-breaking online lender (for the avoidance of doubt, that’s us). We will soon be offering you small, short-term loans with mind boggling speed and convenience. We’ll be faster than a greased greyhound on steroids and more convenient than, well, all the other loan providers in Britain.

We will be different to other online lenders because our boffins have built a sophisticated, real-time credit checking system. If that sounds slightly scary, it simply means our loan application and approval process will only take minutes. It’s big and it is clever, but you won’t care because applying for a Wonga loan will be simplicity itself. Complex paperwork, bank meetings, delays and hanging on the phone are so last year – cash on demand is the new black.

We all have Wonga moments – those times in life when an unexpected purchase or expense pops up just when you’re starting to count down to payday. Whether the car conks out, a shock bill lands on the mat or you remember it’s your wedding anniversary (tomorrow), you sometimes need some cash in a hurry to tide you over.

Sure, if you have credit cards or an overdraft, you can always stick in on the plastic or dig a little deeper into the red, but at what cost? No-one’s going to make you pay back that cash in a hurry apart from your good self and, over time, you can easily find the debt mounts. Wonga is all about giving you cash when you need it, which you repay quickly.

We expect to fully launch the site this summer, so the entire Wonga team is beavering away madly in preparation. We intend to shake up those boring banks, credit card providers and other established lenders - and Wonga Towers is buzzing at the prospect.

Wonga.com will go live soon and provide a new kind of loan – a fast, convenient and flexible loan.

When requesting a Wonga loan you will decide exactly how much cash you want to borrow, for how many days, and we will calculate the interest and total repayment cost before you even apply.

We will then deposit the money in your bank account within an hour, no matter who you bank with, before taking a single payment from your debit card. It will be easy peasy!

Wonga loans will be available for between five and 30 days and you will initially be able to borrow up to £200. We will then keep improving your credit limit every time you repay a loan. That’s because our service will place emphasis on trust and, as long as you keep your side of the deal and repay the loan when you promise to, we’ll be happy. We won’t ask what you need the cash for and how you choose to spend it will be completely up to you.